Love2Truck campaign delivers results

Three years after the first edition of Love2Trucks, it's happening: truck drivers series on TV!

This week, the new Belgian TV channel VTM2 launched the series “Lady Truckers”. Three former participants of Love2Truck were selected to be part of this new show. Daisy Coudeville (33) was the winner Love2Truck in 2019, and Caroline Baugniet (39) was one of this years finalists. Griet Aerts was the “campaign face” of our first edition in 2018 to empower more women to nominate themselves as candidates.

We are happy and proud to be a partner of this campaign that helped find passionate women who are great ambassadors for their jobs!

Every Tuesday at 21.40h on VTM2


There are over 57,000 truck drivers in Belgium, of which only 750 are women. “Lady Truckers” follows female truck drivers on their daily heavy truck journeys. They talk about their special job, life on the road, the respect they receive and being a woman in a man’s world. From what we’ve already seen from the series, one thing is sure; they will never lose their femininity!

Check out the trailer!

Passionate about growth, marketing and relevant content. An explorer, networker, initiator, a conceptual creator with a critical eye. Thinks humor opens doors.

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